< link rel="DCTERMS.isreplacedby" href="http://bokertov.typepad.com/ btb/" >

Sunday, November 09, 2003

Bernard Shapiro article featured at Arutz Sheva

Israel National News reaching out to include American Jews - kol hakavod!
"How Israel Can Defend Itself"
The Palestine Liberation Organization, which has been recognized as the world's highest moral arbiter, recently asked the United Nation's Secretary General Kofi Annan to draft a resolution condemning Israel and calling for sanctions. Something is obviously wrong with this picture. It is time for Israelis and their supporters to recognize that Israel has a public relations problem.

. . . The Israeli government needs to realize that we are living in a new world, where telecommunications bring us closer than ever before to each other. In the fifties, when Israel was criticized, Ben Gurion used to say, "Its not what the world thinks, but what the Jews do that is important." It is a different world now, and for every Israeli policy the public relations aspect must be examined. I am definitely not calling on Israel to submit to public opinion, but instead to organize and mold it for their benefit. I don't want Israel immobilized by fear of bad public relations. I want Israel to plan, with the help of experts, a strategy to counteract the negative effects of any public policy move.

Would Ariel Sharon send his soldiers into battle without a detailed plan and strategy to win? The time has come for Israel to develop a strategy the win the public relations battle. The Jewish community in this country (USA) is more than willing to lend its money and advertizing talent to aid in this task. Let's do it! (Are you listening, Sharon?)
Bernard J. Shapiro is the executive director of the Freeman Center For Strategic Studies, editor of its monthly Internet magazine, The Maccabean Online and email broadcast, Freemanlist.