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Thursday, August 05, 2004

Who reads blogs?

from the Atlanta Jewish Times
According to Blogads, a company that connects paying advertisers to the appropriate blogging audiences — making some blogs self-supporting if not profitable — blog readers are “hyper-literate, highly networked, influential and affluent.”

The company’s recent survey of more than 17,000 blog readers found that 61 percent are over the age of 30, 75 percent make more than $45,000 a year and most are “media mavens.”

Men outnumber women four to one in the blogosphere. . .

Eighty-two percent of blog readers believe that television is worthless or only marginally useful in providing news and information, according to the Blogads survey, so they head to blogs in search of the news and opinion they can’t find elsewhere.

Blog readers — whatever their political leaning— also tend to be ruthlessly unforgiving.
Toda to Raz for the heads-up.